NBCUniversal, Wells Fargo partnership
June 14, 2023
NBCUniversal has announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of the partnership, Wells Fargo is sponsoring premium NBCUniversal content.
The partnership launches today [June 14th] on Bravo’s Project Runway season premiere, where fans will be able to shop hair care products and the fashion designer’s looks directly from the show all season long using NBCUniversal’s Must ShopTV ad innovation. By scanning the QR code on linear or streaming using a mobile device, viewers will be taken to a microsite where they can purchase products through NBCUniversal Checkout.
Wells Fargo credit cardholders will benefit from early access to deals on NBC Today’s Jill’s Steals and Deals, 24 hours before each live segment. These benefits kick off with an in-show integration on June 20th.
Plus, leading with Hispanic Heritage Month in September and continuing through Pride Month in June 2024, the partnership will create shoppable opportunities for diverse business owners who are pitching “Shark Tank” on CNBC. Together, NBCUniversal and Wells Fargo are using commerce to drive awareness and support for diverse entrepreneurs throughout the year.
“For years, NBCUniversal and Wells Fargo have been working in parallel paths to create the best commerce experience for consumers. This partnership brings together two industries with one vision. And we’re thrilled to continue our strides in blending premium content with innovative commerce in partnership with Wells Fargo, helping fans everywhere leverage the unique benefits only NBCUniversal’s One Platform can offer,” said Josh Feldman, Global Chief Marketing Officer, NBCUniversal Advertising & Partnerships
“As we continue to invest in delivering a best-in-class payments experience for our customers, we are excited to expand our commerce solutions through high-value partnerships like NBCUniversal,” added Krista Phillips, EVP, Head of Consumer Credit Cards and Marketing, Wells Fargo. “Thoughtfully developing partnerships is a key component of our business strategy, and we look forward to delivering more simplicity and value to our customers through this new offering.”