WaterBear, Ellen MacArthur Foundation join forces
June 15, 2023
WaterBear and the Ellen MacArthur Foundation have announced a collaboration to amplify the innovative, inspiring world of circularity through storytelling at both the B2B and B2C level.
This impact-led collaboration aims to spark imagination and education around different ways of moving towards a circular economy, demonstrating the solutions that already exist for citizens on an individual and collective level, and business leaders at the strategic and decision-making level.
The Strategic Partnership will launch with a circularity-focused channel on the WaterBear platform ‘Full Circle’. The channel equips citizens and WaterBear members with a one-stop destination into the world of circularity and an entertaining deep-dive into the exciting innovations found across fashion, food and creative solutions.
WaterBear has joined Ellen MacArthur Foundation as a Strategic Partner and will produce a series of films, social content and events. This will not only launch on the platform, but add momentum to the movement towards a circular economy, initiating new audiences and galvanising the collective imagination.
WaterBear will also work closely with the Ellen MacArthur Foundation to tap into its Network of businesses, cities, policymakers, universities, and thought leaders to use stories to showcase the world of innovators and change-makers.
Sam Sutaria, Chief Executive Officer of WaterBear, said: “We believe in radical collaboration and the power of storytelling to accelerate the circular economy. Brands have a fundamental role to play in this, and the Ellen MacArthur Foundation is not only the leading voice in this space, but also provides the conduit to major institutions, cities, policymakers, and other key agents of change. We look forward to spearheading the creation of stories together that tap into the hearts and minds of audiences across the world.”
Andrew Morlet, Chief Executive Officer at the Ellen MacArthur Foundation, added: “Inspiring and compelling storytelling has the power to fundamentally change the conversation and help create the context for business and policy innovation to thrive. We are delighted to welcome WaterBear to our Network as a Strategic Partner — together, we will create impactful stories that demonstrate the circular economy is a big idea, one that can transform our economy, tackle global challenges including climate change and pollution, and regenerate nature.”
With stories of innovation and circular design, the Ellen MacArthur Foundation and WaterBear will demystify circularity and inspire new conversations around the circular economy. This collaboration puts inspiration at the heart, and invites a wider audience to join a collective movement to engage with circularity as the only solution.