Ryan Reynolds x Fubo: Maximum Effort channel debuts
June 21, 2023
Maximum Effort Channel, a partnership between FuboTV, sports-first live TV streaming platform, and Ryan Reynolds’ Maximum Effort, has gone live in the US.
Maximum Effort Channel, is home to original and classic TV and movies – as well as some surprising content breaks – made for maximum comfort. The linear channel, which has been curated by Reynolds and the Maximum Effort team as a “calming antidote to the dumpster fire of our world,” launches with Bedtime Stories with Ryan (pictured), airing on Tuesday and Thursday evenings.
Autodesk, a specialist in design and make software, has signed on as the show’s official imagination sponsor. Bedtime Stories with Ryan will be designed and made using Autodesk’s platform, which helps creatives and innovators – as well as architects, engineers, students and more – to make anything.
A minimum of four more originals will debut in the coming months. The channel will also roll out non-traditional content breaks, with partners like Autodesk, Betty Buzz and Mint Mobile.
Maximum Effort Channel programming will also include licensed content such as Absolutely Fabulous, ALF, The Carol Burnett Show, Extras (UK), Fifteen, Kids in the Hall, Mad TV, The Office (UK), Sports Night and Two Guys A Girl and A Pizza Place.
Maximum Effort Channel is available to watch on Fubo as well as Amazon Freevee, LG Channels, Plex, Sling Freestream, Tubi, VIDAA, Vizio Watchfree+ and Xumo Play.
“I never dreamt I would be able to channel my inner Brandon Tartikoff into an actual TV channel so we at Maximum Effort want to make the most of this,” commented Reynolds. ”We believe Fubo occupies the perfect sweet spot between streaming and cable so we’re very grateful for the partnership with Fubo. The Maximum Effort Channel will try to open the Overton window when it comes to both programming and advertising, but do it in the most gentle, entertaining way possible.”
“We are so proud to launch the Maximum Effort Channel with our partners Ryan Reynolds and Maximum Effort,” added Fubo Co-founder and CEO David Gandler. “Together, we intend to deliver to consumers and advertisers a truly unique content experience that captures Ryan’s vision of joyful entertainment and that is broadly distributed. I want to congratulate all of the teams at Maximum Effort and Fubo, led by Pamela Duckworth at Fubo Studios, who have successfully brought the Maximum Effort Channel to life.”
Maximum Effort Channel is part of a multi-year partnership with Fubo and Maximum Effort that includes an exclusive first-look for unscripted TV series as well as a blind scripted deal. Maximum Effort Productions, a production company co-founded by Reynolds and George Dewey in 2018, has been granted creative control over the channel’s content.