Inisght TV launching New York State of Mind featuring Wu-Tang Clan
June 29, 2023
Insight TV, the millennial-focused global channel operator, has announced its first-ever social-first integrated production, New York State of Mind, premiering August 10th. In partnership with Gatsby shoes, this groundbreaking four-episode series delves deep into the life of Young Dirty Bastard (YDB), the newest member of Wu-Tang Clan and son of the late ODB (Ol’ Dirty Bastard).
NYSM will be released on Inisght TV’s social and FAST channels, providing an exclusive inside look into his journey of joining the iconic Wu-Tang Clan, growing up in the spotlight, and his unique relationship with his father. The series explores the dynamics of Young Dirty Bastard’s life, the state of New York, highlighting his experiences as he navigates the challenges and opportunities in his life.
With a presence on 178 platforms across 56 countries, available in 12 languages, and a social network of over 6 million+, Insight TV offers direct and unparalleled reach and engagement for brands. The partnership with Gatsby highlights how e-com brands are able to achieve direct return on investment (ROI), and have greater access to wider global audiences.
Senior Digital Director, Insight TV, Daniel Lannon, said: “We are thrilled to present New York State of Mind as our first digital-led brand partnership production, by collaborating with creator/producer Christian Detres and brand partner Gatsby. The paid media campaign that was launched using Insight TV’s digital influence, saw a 2.3X return on a six-figure speed, resulting in millions of revenue over 6 months, with a 2.3 ROAS. This series is just the beginning of a new-era in media collaborations, where brands can achieve both ROI and brand-building objectives.