Samsung unveils 98” QLED TV
July 7, 2023
Samsung Electronics has launched its new 98” QLED Q80C TV in Europe expanding its premium TV line-up.
“In recent years, we have observed a growing consumer desire for larger screens. At Samsung, we are dedicated to providing superior products that improve the lives of our consumers and address their situational needs,” said Jose Barreiro-Lopez, Vice President of the Europe Visual Display Office, Samsung Europe. “This new, super-sized addition to our QLED line-up is especially exciting, providing a more immersive entertainment experience, making movies feel like you’re at the theatre, sporting events like you’re really in the stadium and gaming like you are in the middle of all the action. At Samsung we open up the world of entertainment, powered by ground breaking technology and complimented with amazing content partnerships. We bring every experience to life.”
Samsung is also offering consumers free delivery and installation, plus £1000 off when recycling an old TV, as well as a free Q600C soundbar worth £599, allowing consumers to experience immersive surround sound at home.
Driven by a 4K Neural Quantum Processor, the 98” QLED Q80C TV uses AI Upscaling technology to enhance image quality to fit a super large screen, enhancing the depth and sharpness of the content. Viewers can also reduce strain on their eyesight by switching to EyeComfort Mode, an intelligent picture setting designed to automatically adjust the screen’s brightness and tone based on a built-in light sensor and sunset to sunrise information. If viewers are watching the TV during evenings, the EyeComfort Mode will enable the blue light level reducer to allow pictures to appear warmer and more comfortable for the eyes.
Q80C’s super slim and near bezel-less design provides an ultra-clear window into entertainment, and despite its SuperSlim design, sound can boom from this TV with built in Dolby Atmos.
All Samsung 2023 TVs feature Samsung Smart Hub, a user interface that seamlessly centralises entertainment. Gamers will have access to the Samsung Gaming Hub, a cloud-based app with games from some of the world’s biggest developers such as Fornite, Forza and Minecraft Legends, and console games run ultra-smooth on Q80C’s Motion Xcelrator Turbo+.