Okast, Broadpeak launch FAST 2.0 solution
July 10, 2023
OKAST and Broadpeak have partnered to launch their FAST 2.0 solution.
The integration of Okast Channels and broadpeak.io creates a new generation of FAST platform. The companies says the FAST 2.0 solution enables publishers to better monetise their inventory while differentiating themselves in a unique way. By strengthening audience engagement through segmented programming and leveraging distribution on operator networks, this new solution accelerates the transformation of FAST channel distribution.
This joint FAST 2.0 initiative is part of the strategy of the European FAST4EU consortium, created by Okast, to develop a European ecosystem to address the FAST market. Okast is strengthening its ability to distribute European channels and content to the widest possible audience, to offer local audiences in each market content that resonates with their values and culture.
“We are delighted to have partnered with OKAST to develop an advanced FAST personalisation solution to increase additional revenue opportunities for content providers, TV channels, and video streaming platforms.” said Mathias Guille, Vice-President Cloud Platform, Broadpeak.
“We are particularly proud to introduce FAST 2.0 with Broadpeak. The solution meets our two highest objectives: to enable the distribution of FAST channels at the best cost for our publisher customers, while optimizing revenues by matching them to audience tastes,” added Cédric Monnier, Co-founder, CEO Okast.