Vizrt launches Viz Channel Branding
July 10, 2023
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has announced the release of Viz Channel Branding, which it says “ushers in a new era of automated and scalable channel branding, promo, and marketing control for broadcasters across linear playout, FAST channels, VOD, and OTT”.
Viz Channel Branding is a tool in the constant fight for viewer retention and audience growth. Replacing Viz Multichannel, it introduces greater automation, control, stability, and visibility for branding and channel cross-promotion needs across all linear and on-demand outputs. On-screen branding events are dynamically built using metadata, rules, and conditions, while tight integrations with traffic and automation systems ensure frame accurate and correct playout regardless of changes to programming.
“With Viz Channel Branding, broadcasters will enjoy far greater stability – especially those with very large playlists – and a new user interface will make it easy for new and existing users to get the most out of the system. Channel Deck and Failover Helper are the stand-out developments, ensuring broadcasters have even more confidence and capabilities in vital channel branding and promo efforts to win the fight for audience viewership and loyalty,” commented Kerry Stavri, Senior Product Manager, Vizrt.