Wurl, a specialist in data-driven solutions for CTV, has announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading […]
Fuller Voices has announced its transformation into Bedford Square Voices (BSV), backed by investment from DLT Entertainment, with immediate effect. This announcement follows the recent departure of Becky Fuller from Fuller Voices. Retaining a portfolio of over 70 existing clients, the rebrand is bolstered by the addition of Alexei Sayle, Georgina Cudby, Michelle Ogundehin, Craig […]
Analysis shows that UK electronics and telecommunication manufacturers are starting the year on a strong footing after seeing their profitability improve over the key Christmas quarter. Mid-sized firms in the sector have benefitted from demand for products and stabilising supply chains, according to the latest Manufacturers’ Health Index, compiled quarterly by inventory management software brand Unleashed, part of […]
Qvest has significantly increased its majority stake in tarent AG, headquartered in Bonn. By bundling its expertise under the joint brand Qvest, the company is also sharpening its positioning as a global and trusted partner for customers.The Qvest Group has increased its majority stake in Qvest Digital AG, formerly tarent AG based in Bonn, by […]
Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with SponsorPulse to validate National Hockey League (NHL) sponsorship performance measurement to unprecedented levels of accuracy and brand value through creative asset level Impact Scores. The collaboration combines SponsorPulse’s consumer research with Relo’s exposure valuation data […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has announced the release of Viz Channel Branding, which it says “ushers in a new era of automated and scalable channel branding, promo, and marketing control for broadcasters across linear playout, FAST channels, VOD, and OTT”. Viz Channel Branding is a tool […]
The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels, suggests that amid turbulent times, UK brand risk increased across all media environments in H2 2020. Brand risk on desktop display rose 3.2 […]