Sandbox partners with The Smurfs on kids App
July 11, 2023
Sandbox Group, the London-based group operating a network of learning businesses, is partnering with IMPS the official licensors – together with LAFIG Belgium – of The Smurfs. The partnership will see the development of a new educational app featuring The Smurfs aimed at children ages 3-7. The deal was brokered by bRAND-WARD, the licensing agency and consultancy.
The Smurfs – Educational Games will be developed by Edujoy, part of Sandbox’s Gaming vertical, specialised in developing educational mobile games for kids of all ages. The Spain-based company has under its belt over 100 educational games in collaboration with some of the biggest children’s brands like Masha and the Bear and Hello Kitty. Its apps have been downloaded over 600 million times around the world.
The new Smurfs children’s app will consist of 10 minigames covering a range of different learning areas that aim to develop creativity, number recognition, hand-eye coordination, memory, attention skills and more. It will include activities such as painting, music, puzzles, numbers and counting, mazes, and classic games like dominoes and word search. The game will be available for iOS and Android devices and will be published in Q4 2023, coinciding with the 65th Anniversary of The Smurfs.
At launch, the app will be available in five different languages: Spanish, English, French, Italian and Portuguese. It will be free to download from the App Store, Google Play and Huawei App Gallery and will be safe and COPPA certified for parents’ peace of mind.
Véronique Culliford, daughter of Peyo and President of IMPS/LAFIG, commented: “We are very proud about this collaboration with Sandbox. This is a great opportunity to connect with parents and kids in an educational and fun way. There is no doubt kids will love playing and learning with the Smurfs.”
President of Sandbox Gaming, Abhi Arya, added: “We are chuffed about the opportunity to create an exciting new app to mark the 65th Anniversary of The Smurfs and to bring to kids around the world the charm of the little blue characters through a range of fun games .”