Targeting kids under 13, YouTube Kids has become one of the most popular children’s apps available since its launch in 2015. It offers a range of choice from trusted channels and covers genres such as arts and crafts, sports, music and educational videos, plus cartoons and nursery rhymes.

“Having worked with YouTube for some years, we’re thrilled to extend the relationship by welcoming YouTube Kids to the Freesat platform,” commented Freesat managing director Alistair Thom. “In addition to expanding even further the range of content on offer, this launch seems especially relevant at a moment when so many parents are juggling the demands of keeping their children entertained and educated with their own work. YouTube Kids provides something for everyone.”

Cedric Petitpas, head of YouTube Kids, UK and Ireland, added: “During this challenging time, bringing educational, fun and beneficial content to kids is more important than ever, and we are so happy that Freesat is making YouTube Kids accessible on their platform. With this addition, kids across the UK can keep the process of learning, growing and exploring while they’re at home.”