LaLiga Tech protects Wimbledon from piracy
July 17, 2023
By Colin Mann
With Carlos Alcaraz ending the reign of Novak Djokovic as Wimbledon Men’s Singles Champion, organisers of the tournament strengthened their ability quickly to remove illegal broadcasts through a global agreement with LaLiga Tech, the joint venture between technology company Globant and Spain’s premier football league LaLiga.
Content Protection services carried out continuous monitoring and elimination of pirated content related to matches broadcast from the two weeks of The Championships. The monitoring was carried out across all search engines, social media sites, online marketplaces, IPTV services or apps from any location.
“The illegal piracy of sports content is the scourge of our industry, and its protection for both licensors and rights-holding broadcasters is essential if we are to maintain a healthy and vibrant ecosystem,” declared Guillermo Rodríguez, Director at Content Protection. “In LaLiga Tech, we have found an advanced global solution to monitor and swiftly take down illegal broadcasts of The Championships and early indications are that they are doing so with tremendous success.”
“All sports brands depend on their online reputation and IP fraud is one of the quickest ways to erode this,” added Paul Davies, The All England Club’s Head Of Broadcast, Production & Media Rights. “Against these organised crime networks, the only way to stay ahead is to maintain cutting-edge technology tools and consult with experts who can adjust strategies as soon as new threats appear. We are delighted to see the improvements Concept2 has achieved in the last year and look forward to deepening this relationship in the coming years.”