Advanced Television

Amazon IVS to integrate Bitmovin Analytic

July 19, 2023

Bitmovin, a provider of video streaming infrastructure, has announced that Bitmovin Analytics will offer playback health analytics to complement the existing analytics available with Amazon Interactive Video Service (Amazon IVS). Amazon IVS is a managed live streaming solution from Amazon Web Services (AWS) that makes it easy to build engaging live streams and interactive video experiences; the addition of Bitmovin Analytics helps to optimise playback health and support data-driven decision-making for content and advertising strategies.

Bitmovin Analytics supplements Amazon IVS Stream Health analytics with Playback Health to provide a broad understanding of each viewer’s streaming experience. Video playback health observation is a key feature of the available analytics; Bitmovin Analytics fully monitors video streams’ health in near real-time, including key performance metrics such as video start time, average bitrate, view time, buffering, and top errors.

“Amazon IVS is powering live interactive video experiences for use cases that span social media influencers to retail, household consumer brands and public institutions, and so it’s a huge honour to add to the service’s existing metrics with the announcement of Bitmovin Analytics,” said Stefan Lederer, CEO and co-founder of Bitmovin. “Bitmovin Analytics with Amazon IVS is a robust solution, providing deeper session analytics that can pinpoint playback issues and provide actionable insights to resolve them to ensure IVS-powered streaming services are delivering exceptional viewer experiences to their audiences.

Bitmovin Analytics also complements Amazon IVS to provide a complete understanding of audience preferences and viewing habits with insights into audience retention, geographical distribution, and device utilisation to inform decision-making on investment into new content and the prioritisation of what’s popular with audiences.

Bitmovin’s Analytics delivers near real-time operational monitoring to optimise video and ad workflows based on viewer experiences across all platforms. Bitmovin Analytics also offers benchmarks across different performance metrics to gain industry insights.

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