Advanced Television

Brightcove to power Yahoo’s streaming

July 31, 2023

Brightcove, the streaming technology company, has announced an agreement where media and tech giant Yahoo will leverage and broadly integrate Brightcove’s streaming technology platform across its portfolio of digital properties. As the exclusive streaming technology provider for Yahoo, Brightcove will power its video streaming from end to end, supporting its huge consumer demand.

“As a trusted brand delivering massive amounts of video content to consumers globally, we are thrilled to welcome Yahoo to the Brightcove family,” said Marc DeBevoise, CEO and Board Director of Brightcove. “This partnership reinforces our work to achieve our vision of being the world’s most trusted streaming technology company.”

“Shifting digital landscapes and technological advancements are placing media companies in a unique position where they must balance growing operations to a mass, global scale while ensuring resource optimisation, financial sustainability, and profitability,” continued DeBevoise. “Our platform will help Yahoo meet its business goals by supporting this balance. Our service will enhance their consumers’ overall experience with the best-in-class and highest quality, most scalable, and secure streaming technology platform.”

“As Yahoo continues to grow and deliver more content, it was imperative for us to find a solution that could handle our global reach and deliver the highest level of performance for our users,” added Matt Sanchez, President & GM, Home Ecosystem at Yahoo. “Brightcove’s streaming platform provides superior scale and performance, and their team is continuously innovating its products to help deliver the best user experience as well as meet our business objectives.”

Brightcove’s technical solutions will provide Yahoo with an optimised VoD publishing and delivery workflow, live streaming and linear capabilities, monetisation solutions, and a player and app framework.

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