DoubleVerify acquires Scibids
August 1, 2023
DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Scibids Technology, a specialist in AI-powered digital campaign optimisation. The acquisition of Scibids is a cash and stock transaction valued at $125 million (€113.8m), with additional potential consideration based on certain performance metrics. The transaction is anticipated to close in Q3.
“The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers,” said Mark Zagorski, DoubleVerify CEO. “The combination marries DV’s proprietary data with Scibids’ AI-powered optimisation technology, letting us empower brands with unparalleled insights and control over their advertising performance.”
Scibids builds AI that automates and optimises an advertiser’s programmatic buying of digital ad campaigns. Leveraging DSP impression level data feeds (including price), first party data and measurement data provided by the brands or their agencies, Scibids AI generates custom bidding algorithms for clients aligned with the advertiser’s KPIs and desired outcomes. Scibids’ clients include holding companies, independent agencies, and global brands that include Allianz, Dell and Spotify.
“DoubleVerify is a company that shares our commitment to independence, innovation and maximising media performance, and we’re thrilled to take our partnership to the next level,” added Remi Lemonnier, CEO & Co-Founder of Scibids. “This partnership will amplify the capabilities of our customisable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximise campaign outcomes for our global advertisers and partners.”
“Through our combination with Scibids, DV will lead the industry in dynamic campaign optimisations that drive real business outcomes,” continued Zagorski. “The acquisition lets us redefine the verification space and offer a continuous feedback loop between activation, measurement and optimisation – powered by AI technology and the most trusted impression-level media quality and verification data in the space.”