Advanced Television

DoubleVerify

Research: Transparency biggest obstacle in CTV advertising

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

February 22, 2024

DoubleVerify bolsters Media Authentication on Meta

DoubleVerify, the software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, […]

January 17, 2024

DoubleVerify launches Attention Benchmark Report

DoubleVerify, a software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, […]

December 19, 2023

DoubleVerify expands services to YouTube Shorts

DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our  innovative offering on YouTube Shorts […]

December 13, 2023

Report: Retail media increasingly key for digital advertising

Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]

December 7, 2023

DoubleVerify announces EMEA hires

DoubleVerify (DV), a software platform for digital media measurement, data and analytic has announced its expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the role of Business Director in the Netherlands, Italy, and Sweden respectively. With 65 per […]

November 16, 2023

Outbrain, DoubleVerify partner

Outbrain, a technology platform for the open web, and DoubleVerify, a software platform for digital media measurement, data and analytics, have announced a strategic partnership to bring DV Marketplace Suite’s pre-bid brand suitability, fraud avoidance, and viewability tools to Outbrain’s branding platform, Onyx. Onyx is designed to drive stronger brand impact from in-article video and […]

September 26, 2023

DoubleVerify combats MFA

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (Made For Advertising) sites. DV developed its proprietary MFA analysis process based on a blend of human and artificial intelligence-based auditing. With this release, DV’s […]

September 14, 2023

DoubleVerify acquires Scibids

DoubleVerify, a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire Scibids Technology, a specialist in AI-powered digital campaign optimisation. The acquisition of Scibids is a cash and stock transaction valued at $125 million (€113.8m), with additional potential consideration based on certain performance metrics. The transaction is anticipated […]

August 1, 2023

DoubleVerify expands media quality authentication

Digital media measurement, data and analytics, software platform DoubleVerify (DV) is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are […]

July 27, 2023