DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimisation, empowering publishers with detailed, actionable insights to maximise the value of their inventory. As the digital advertising landscape increasingly […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform. “We’re thrilled to bring DV’s brand safety and suitability measurement to […]
DoubleVerify (DV), the software platform for digital media measurement, has announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager. “DoubleVerify is driven to ensure media spend is protected […]
DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of its News Accelerator programme. The initiative aims to further align DV’s product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are […]
DoubleVerify (DV), a software platform platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, with brand safety and suitability violations surpassing the global benchmark. UK violations stand at 7.6 […]
DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has revealed findings from the DV Election Task Force. The data reveals there was a 55 per cent increase in the rate of Inflammatory Politics and News (IPN) in the content DV measures on May 22nd, the day UK Prime Minister Rishi Sunak […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment. “We’re thrilled to bring DV’s brand safety and […]
DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced the availability of the its media authentication offering on Reddit. This release makes available to Reddit advertisers the DV Authentic Ad – a proprietary metric that offers advertisers an additional layer of trusted, third-party transparency into campaign delivery in a brand suitable […]
DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, has announced the discovery of ‘FM Scam’, the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review. FM Scam represents the second significant global scheme targeting audio […]