Advanced Television

DoubleVerify

DoubleVerify makes EMEA hires

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of four strategic commercial hires in the Europe, Middle East and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join DV to take on enterprise sales roles, each focussing on areas across product, agencies, […]

January 25, 2023

DoubleVerify earns MRC accreditation

Digital media measurement, data and analytics software platform DoubleVerify (DV) has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based analytics and performance solution. “Earning MRC accreditation for DV Authentic Attention, in an environment where ad dollars are increasingly scrutinised for accountability, advances our commitment to develop independent media quality […]

January 4, 2023

DoubleVerify expands collaboration with LinkedIn

DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs. DV […]

November 16, 2022

Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022

Nov 3 launch for Netflix ad tier; industry analysis

Netflix has revealed further details of its lower-priced, ad-supported plan. In a Blog post, Greg Peters, Chief Operating Officer and Chief Product Officer, said the company is “excited” to launch Basic with Ads — its ad-supported plan — in November. The plan will cost £4.99 a month in the UK and launch on November 3rd […]

October 14, 2022By Colin Mann

IAS, DV sign Netflix partnerships

Integral Ad Science (IAS), a specialist in digital media quality, has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape […]

October 14, 2022

DoubleVerify launches DV Attention Lab

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of the new DV Attention Lab to help advertisers optimise campaign performance using in-depth ‘attention data’ on ad engagement and ad exposure. The newly-formed DV Attention Lab features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts […]

October 5, 2022

Horne to head DoubleVerify N Europe

Digital media measurement, data and analytics software platform DoubleVerify (DV) has confirmed the appointment of Lawrence Horne as Regional Vice President for Northern Europe. As DV’s Regional Vice President for Northern Europe, Horne will be responsible for maintaining senior relationships with the company’s largest global customers and leading the regional sales teams to ensure the […]

August 24, 2022

Study: CTV advertisers need to combat ‘TV Off’ threat

Findings from a study by digital media measurement, data and analytics software platform DoubleVerify (DV), examining how Connected TV (CTV) ad campaign performance improves when advertisers can solve for viewability challenges, suggest that viewability – a measure of whether an ad had the chance to be seen by a user – is an important performance […]

August 3, 2022

Watt to head DoubleVerify client partnerships

Digital media measurement, data and analytics software platform DoubleVerify (DV) has appointed Carolyn Watt as its Vice President of Global Client Partnerships. As DV’s Vice President of Global Client Partnerships, Watt will be responsible for cultivating relationships with the company’s largest global customers. As part of her role, Watt will lead the global, regional and […]

July 6, 2022