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Netflix France names Trouche Head of Ad Sales  

September 5, 2023

From Pascale Paoli-Lebailly in Paris

Netflix has named Florence Trouche as Head of Advertising Sales in France to oversee the platform’s new ad supported service.

This newly created role marks Netflix’s intent to develop ad monetisation after the launch of the platform’s AVoD service in November 2022.

Trouche will work with Damien Bernet, who arrived last April to pilot the EMEA advertising activities.

Before joining Netflix, Trouche, a specialist in digital advertising, spent eight years as France Business Director and executive Committee Member at Meta.

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