Advanced Television

Mediagenix, Limecraft streamline the content supply chain

September 6, 2023

Mediagenix and Limecraft are joining forces to streamline the content supply chain for production companies and distributors. Their new joint solution — the Production Portal — combines Mediagenix’s single source of truth on content metadata with Limecraft’s streamlined media supply chain from the content producer’s point of view. This innovative, seamlessly integrated solution brings significant efficiency and quality gains, enabling content suppliers to directly feed the content supply chain through a digitally streamlined process capturing metadata, images, and material.

At the core of this collaboration between Mediagenix and Limecraft is a shared vision to improve the complex delivery process that bridges the gap between content production and broadcasting/streaming. Faced with increasing complexity and cost pressure, media companies need to streamline this fragmented process governed by ad-hoc and informal workflows and improve communication between partners.

Today, broadcasters receive content from various sources and, similarly, producers have to deliver content to multiple distribution channels. This can often lead to problems in areas such as digital servicing, quality control, version management, and metadata consistency. A lack of industry standards has also caused a dramatic increase in the amount of manual and error-prone work at both sender and recipient ends.

“Given the multifaceted challenges and the interdependencies among stakeholders, a common workspace for managing delivery processes has become a must-have rather than a nice-to-have”, says Ivan Verbesselt, Chief Product and Marketing Officer for Mediagenix. “The Production Portal allows for a broad and deep interaction between content producers and distributors, which is essential for them to scale up their businesses”.

“The key to ensuring consistency across the content delivery chain lies in establishing a distributed ledger of metadata”, notes Maarten Verwaest, Co- founder and Executive Chairman at Limecraft. “This includes defining a comprehensive metadata model that includes various attributes like title, cast, genre, and more. Maintaining an agreed set of metadata values, particularly for fields like genres and categories, is crucial to avoid inconsistencies and discrepancies”.

By ensuring overall consistency, the Production Portal brings significant efficiency and quality gains with seamless collaboration between upstream and downstream content value chain partners. The solution ensures frictionless delivery of metadata, images and material between content producers and broadcasters or streamers with unambiguous requirements, tailored workflows, and unified tracking and follow-up, eradicating manual work and driving operational efficiency.

This partnership between Mediagenix and Limecraft is a testament to their commitment to innovation, providing a structural solution for the media industry as a whole. By seamlessly bridging the gap between content creators and broadcasters and streamers, the Production Portal paves the way for a future where high-quality content reaches audiences faster and more effectively.

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