Advanced Television

Brightcove powers In The Black Network AVoD

September 7, 2023

Brightcove, the streaming technology company, has been selected by In The Black Network (ITBN) to power its AVoD streaming service scheduled to launch this October. ITBN is a new OTT venture founded and led by former Fox Soul General Manager James DuBose. The network focuses on streaming content that showcases and amplifies Black storytellers and culture.

ITBN will leverage Brightcove’s technology to power its OTT service across all major connected TV devices and operating platforms. Additionally, ITBN will use Brightcove’s recently launched Ad Monetization service, designed to help companies maximise ad revenue opportunities.

“In The Black Network is gearing up to be the go-to streaming service for Black creators to share their voices across a wide range of audiences through compelling, impactful,  original and culturally relevant stories,” said Marc DeBevoise, CEO of Brightcove. “We’re thrilled to be a trusted partner for In The Black to help ensure they have the best technological capabilities to effortlessly deliver content at scale while boosting their ad revenue potential.”

“We found an ideal partner in Brightcove when searching for streaming technology that could help launch In The Black Network and evolve with us,” added DuBose. “They are the best in the industry, and we are proud to work closely with them.”

ITBN will stream an extensive collection of free entertainment content (including sports, music, scripted, drama, talk, family, and feature films) on a dedicated app available on iOS, Android devices, Apple TV, YouTube, Roku, LG, Sony and Samsung media players with more distribution partners to follow.

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