Crackle Connex works with Amazon Publisher Direct
September 13, 2023
Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division, has announced that they are working to provide new advertising capabilities for its AVoD and FAST services. Crackle Connex implemented a streamlined integration path between Elemental MediaTailor from Amazon Web Services (AWS) and Amazon Publisher Direct, opening up supply to Amazon DSP advertisers across more devices. In addition, Redbox will launch a stand-alone app on Fire TV later this year, expanding the Crackle Connex premium AVoD inventory as well as be available through Amazon Publisher Direct. Aditionally, free streaming service Crackle, will become one of the first third-party publishers to support Amazon’s Interactive Video Ads, enabling Amazon DSP advertisers to activate these ads via Amazon Publisher Direct. Interactive Video Ads allow consumers to learn more about a product or add a product to their Amazon shopping cart using their voice or remote, turning a traditionally passive viewing experience into one that actively engages them. Interactive Video Ads will first become available on the Crackle app, followed by the Chicken Soup for the Soul and Redbox apps a short time later.“Working with Amazon Publisher Direct gives us access to new capabilities and allows us to leverage its growing offerings to the video advertising community,” said Philippe Guelton, chief revenue officer of Chicken Soup for the Soul Entertainment. “There is so much interoperability that will continue to be uncovered as Crackle Connex provides world-class streaming programming and leverages enhanced video advertising support from Amazon Publisher Direct.”