TikTok teams with Redbox, Crackle Connex
July 12, 2023
Redbox and advertising platform Crackle Connex, both Chicken Soup for the Soul Entertainment companies, are now working with entertainment platform TikTok. The social media platform will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity to advertise alongside it.
This new arrangement provides brands with a new Digital Out-of-Home (DOOH) platform to reach consumers in high-traffic locations using TikTok’s content.
“TikTok is the go-to destination for short-form video consumption by over a billion people globally,” said Philippe Guelton, chief revenue officer of Cracke Connex. “This new partnership provides advertisers a unique opportunity to reach new audiences and drive engagement. Our Redbox kiosks are in high-traffic locations where millions of people frequently shop, such as grocery stores or value retailers. We look forward to working with TikTok on expanding this partnership as our DOOH network expands.”
“People come to TikTok to experience the entertainment, joy, and creativity of our community and we are excited to expand that experience to Redbox kiosks,” said Dan Page, Head of Global Distribution, New Screens at TikTok. “This partnership allows us to bring together the power of our exceptional content with the high-visibility of Redbox kiosk locations, creating an effective and fresh approach to advertising.”