Advanced Television

Axel Springer’s Dyn Media chooses Pixellot

September 14, 2023

Pixellot, a provider of AI-Automated sports video and analytics solutions, and German streaming platform Dyn Media, have completed the implementation of AI-Automated sports cameras at 38 sports venues throughout the country. Dyn Media, the sports streaming platform by former German Football League (DFL) Chief Executive Christian Seifert and publishing house Axel Springer, will cover a range of premier leagues from the country’s most famous arenas including the Audi Dome in Munich, and the Mercedes Benz arena in Berlin.  

Dyn Media is venturing into the digital sports market with an initial focus on basketball, handball, table tennis, volleyball and hockey. As part of its ecosystem, Dyn Media chose Pixellot as an imperative part of its innovative production offering additional camera feeds for both its Handball Bundesliga (HBL) and Basketball Bundesliga (BBL) next to its broadcasting technology. 

Pixellot’s AI-Automated end-to-end sports production and streaming solution enables live and on-demand broadcasting without requiring a camera operator or producer on-site and offers an affordable way to deliver a unique TV-like experience for sports organisations. 

Dyn Media launched its brand-new OTT platform in Germany last month. The implementation of Pixellot’s technology will augment Dyn Media’s live production workflow with AI-Automated video as additional camera signal and backup infrastructure for the broadcasting ecosystem. 

“Choosing an innovative company like Pixellot allows us to embrace new technologies to improve our infrastructure and deliver a robust production solution,” said Andreas Heyden, chief executive officer of Dyn Media. “Pixellot’s technology is field-proven, and it made complete sense to make it an integral part of our production workflow.”

Pixellot CEO Alon Werber also commented on the deal, saying: “We’re delighted to collaborate with Dyn Media and support their ambitious growth plans. Partnering with an innovative and forward-thinking company like Dyn Media will allow us to further expand and deepen our presence throughout the DACH region. We look forward to taking sports production an impressive leap forward with Dyn Media to ensure that sports fans don’t miss a moment of the action.”

Pixellot’s award-winning AI-Automated technology is now found in every corner of the globe, powering as many as 170,000 live streams a month. Pixellot’s unparalleled expertise in providing cost-efficient, professional-quality coverage for a range of different sports has made it the solution of choice for thousands of leagues and teams worldwide.

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