WSC Sports partners with United Media
September 27, 2023
WSC Sports has entered a strategic partnership with United Media, the South East Europe (SEE) media company.
United Media (UM) will utilise WSC Sports’ AI-driven platform to maximise its content production and monetisation capabilities across five of the Group’s core markets: Greece, Bulgaria, Serbia, Croatia and Slovenia.
By leveraging WSC Sports’ automated content platform, UM can localise video for each country, servicing sports fans with real-time coverage of premium sports content – including the Premier League, Bundesliga, EuroLeague basketball and UEFA Euro 2024 Qualifiers – across a range of UM digital platforms including OTT services, websites and social media channels.
In addition, WSC Sports will amplify the reach of United Media’s real-time highlights through its end-to-end storytelling solution – WSC Stories – that serves its partner’s content directly to Google’s prime search location, OneBox, making content more discoverable and accessible than ever before.
“United Media understands the evolving habits of sports viewers and the need to innovate the digital experiences it offers across the region. We are thrilled they have chosen to partner with us to turbocharge the scale and efficiency of their content workflow, providing fans in these five markets with more content than ever before,” said WSC Sports Co-Founder and Chief Business Development Officer, Aviv Arnon. “We have added another leading international broadcaster to our portfolio who will lean into the localisation aspects that our AI-driven platform can deliver with incredible efficiency. It’s proving to be a real game-changer for multi-market content producers.”
“Our collaboration with WSC Sports is one of the key steps in our ongoing efforts to deliver an unparalleled digital experience to our audiences across the SEE region. Not only will we expand the amount of content we share, we will also make it more relevant and personalised across these five markets,” added Ivan Krstic, Digital Director at United Media. “In addition, WSC Sports’ technology provides limitless potential to drive greater reach and unlock more value from our content for the benefit of all sports fans in these countries.”