Advanced Television

ATP Media partners with WSC Sports

February 14, 2023

ATP Media, the broadcast production and distribution arm of the ATP Tour, has partnered with WSC Sports, a specialist in AI-powered video content, to support its scalable content creation and digital strategy.

The collaboration will enhance ATP Media’s digital ecosystem and enable it to offer a range of new content solutions to its broadcasters, media rights partners, tournaments and players.

ATP Media will utilise WSC Sports’ AI-powered technology to create a catalogue of short and long-form highlights, as well as a wide range of videos that feature all the best action on the court, from any match and featuring any player across the ATP Tour.

WSC Sports-generated clips will be distributed in near-live across all ATP Media stakeholders including tournaments, players, broadcasters, and media partners, and delivered to digital destinations including social media channels, websites, mobile apps and ATP Media’s direct-to-consumer OTT streaming service, Tennis TV.

“ATP Media is constantly looking at how we can improve engagement and super-serve our fans. By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale,” said Stuart Watts, COO of ATP Media.

“We’re excited to partner with ATP Media and empower their digital strategy as they focus efforts on meeting the content needs of their fans worldwide. Our AI-powered technology is proving to be a game-changer for rights holders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale,” added Aviv Arnon, Co-Founder and CBDO, WSC Sports.

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