Edgio partners with Wurl
November 7, 2023
Edgio, the platform of choice for speed, security, and simplicity at the edge, has announced a partnership with Wurl, a specialist in data-driven solutions for Connected TV (CTV), to offer FAST syndication via Edgio’s Uplynk service.
With FAST Syndication powered by Wurl, Edgio customers can generate linear channels using Uplynk’s scheduler UI or APIs and distribute them through Wurl.
“Media companies need to find the right mix of distribution strategies to retain and grow subscribers while maximising ad revenues. However, delivering high-quality content to viewers across different subscription types, viewing formats, and digital platforms causes huge complexity,” said Eric Black, CTO and GM for Media at Edgio. “This partnership underscores our commitment to enabling the delivery of high-quality content while simplifying the streaming workflow, and we’re thrilled to be working together with Wurl to make that a reality.”
“Together, Edgio and Wurl offer FAST channels and platforms the ability to bring their content to more viewers globally,” said Craig Heiting, Head of Corporate Strategy for Wurl. “As the largest FAST channel network, Wurl in partnership with Edgio’s Uplynk service brings a powerful solution to the FAST industry.”