RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]
Wurl, a specialist in data-driven solutions for CTV, has announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading […]
Edgio, the platform of choice for speed, security, and simplicity at the edge, has announced a partnership with Wurl, a specialist in data-driven solutions for Connected TV (CTV), to offer FAST syndication via Edgio’s Uplynk service. With FAST Syndication powered by Wurl, Edgio customers can generate linear channels using Uplynk’s scheduler UI or APIs and […]
Frequency – a platform for virtual linear and FAST (free ad-supported streaming television) channel creation and Wurl – the specialist in data-driven solutions for CTV have announced a strategic partnership. Wurl will be Frequency’s preferred advertising monetisation partner. Frequency will be Wurl’s preferred partner for advanced FAST and virtual linear channel creation. Customers will now […]
Wurl, a specialist in data-driven solutions for CTV, has introduced ContentDiscovery – a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels. ContentDiscovery finds high-value viewers where they spend their time by promoting content they will want to watch across streaming apps and on mobile devices. This […]
Wurl, a specialist in powering streaming TV, has announced an agreement with TED, a non-profit dedicated to ideas worth spreading, the launch the TED channel, the company’s first-ever Free Ad Supported TV (FAST) channel. The TED channel features TED’s acclaimed library of 4,000+ TED Talks and TED-Ed animations. TED’s short, influential videos from thought leaders […]
Wurl, a specialist in powering streaming TV, has entered into a partnership with LG Electronics that will see Wurl powered FAST Channels on LG Channels worldwide. Wurl will be distributing the FAST channels globally while also providing monetisation services and maximising revenue to the company. Per the deal, Wurl will be available on all LG […]
Wurl, a specialist in powering streaming TV, is partnering with ScreenHits TV, for the global distribution and monetisation of FAST channels. ScreenHits TV is partnering with Wurl to deliver and monetise FAST channels in ScreenHits TV’s current territories (UK, US, Germany, Mexico, Colombia and Argentina) as well as several new territories later this year as part of its international expansion […]
Extending its reach into the connected TV (CTV) market, marketing platform AppLovin has reached a definitive agreement to acquire Wurl, a high-growth CTV software platform. The transaction is valued at approximately $430 million (€384m) and is subject to customary closing conditions. The acquisition will extend AppLovin’s software platform capabilities into the large and growing CTV […]
Wurl, a specialist in powering streaming TV, has unveiled Wurl Perform, a new performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns. With Wurl Perform, every campaign impression and conversion is measured, which provides Streamers trackable ROAS (return on ad spend). “As the world’s […]