wedotv channels on Samsung TV Plus in Nordics, Benelux
November 16, 2023
AVoD and FAST channel provider and distributor wedotv is rolling out its FAST channels wedo movies and wedo big stories across The Netherlands, Belgium, Denmark, Finland, Norway and Sweden through distribution deals with Samsung TV Plus, Samsung’s own FAST (free ad-supported streaming TV) service in the regions. In addition, the direct-to-consumer platform wedotv will be made available as a localised app in these markets.
wedo movies, which is a female-skewing movie channel, and wedo big stories, which focuses on outdoor survival, nature and science documentaries, and lifestyle programming, are available as FAST channels on Samsung TV Plus in the Nordics and The Netherlands and Belgium.
“After establishing our AVoD and FAST channels in Germany, Austria, Switzerland and the UK, we began to execute our international rollout plan earlier this year, starting with Italy. In so doing, we look not to just replicate our channels in each market but localize and make them as relevant to local audiences and advertisers. We are following that same localised blueprint for the Nordic and Benelux regions and have first-rate distribution platform partners to help us be wherever viewers want to watch,” said Philipp Rotermund, CEO, wedotv.
“As the FAST channel market continues to mature in Europe, wedotv is taking a different approach from that of many FAST channel providers. wedo movies, wedo big stories and our direct-to-consumer apps are fully customized for the local audience,” continued Chris Sharp, Chairman wedotv. “We cater to the local language and tastes of viewers to make our service a must-have for anyone looking for high-quality free entertainment.”
Andrea Schumacher, Country Lead Samsung TV Plus Benelux, said: “We’re thrilled to be expanding our partnership with wedotv, to launch their new FAST channels on Samsung TV Plus in The Netherlands, Belgium and the Nordics. Providing localised and locally-relevant content for our audience is a priority across Samsung TV Plus and wedotv helps us deliver what our viewers want.”