Advanced Television


Research: 3m in Nordics use borrowed SVoD login

Three million SVoD subscriptions in the Nordics are currently accessed via an account borrowed from another household, according to Mediavision’s latest analysis of the Nordic TV and streaming market. Looking at all subscriptions for the 15 largest SV0D services, close to 20 per cent is shared with a non-paying household. Netflix has the highest share […]

January 12, 2023

Report: Strong appetite for local content in Nordics

A Mediavision study reports that streaming services in the Nordics are largely dominated by English-language content. Almost 70 per cent of all hours of fiction and entertainment on the SVoD services are of non-Nordic origin. The substantial libraries of the global SVoD services are mainly built up by international and specifically US content. Nordic programming […]

December 22, 2022

Research: Record digital subscriptions in Nordics

Mediavision’s latest analysis of the Nordic media market shows that the number of digital media subscriptions per household has grown to new record levels during autumn 2022. Growth is driven by an increased penetration of audio subscriptions, in particular audiobooks and podcasts. Today, a Nordic household holds on average 2.6 digital media subscriptions, which is […]

December 20, 2022

Research: Nordic streaming subs positive to ad tiers

There are currently around 17 million SVoD subscriptions on the Nordic market, distributed over slightly more than seven million households, according to Mediavision. If today’s customers were to decide, a little more four million of those subscriptions would be converted into cheaper subscriptions with advertisements. This is concluded in Mediavision’s recent analysis of the Nordic […]

December 8, 2022

Viaplay reaffirms targets; Pickbox NOW deal

Viaplay Group has reaffirmed its strategic targets and full year 2022 guidance as it reported its Q3 results announcement. The Group says its international operations are performing ahead of plan, while short-term challenges are being addressed in the Nordic markets. The Group’s 2023 outlook is for Group sales to grow by 24-26 per cent on […]

November 9, 2022

Bank: “Viaplay down but not out”

Investment bank Berenberg says that Viaplay, the fast-expanding Nordic – and wider European – pay-TV and streaming operator is suffering from its Q3 financials. Indeed, says the bank, there is still “significant uncertainty” over the broadcaster’s Q4 performance. Nevertheless, Berenberg delivers ‘BUY’ advice to clients on Viaplay Group’s shares despite “the failure of strong direct-to-consumer […]

November 7, 2022

Viaplay’s Furia returning for new season

Viaplay will premiere a second season of the Norwegian Viaplay Original ‘Furia’ in 2023. A dark and multi-layered drama that explores the disturbing underworld of right-wing terrorism, ‘Furia’ is created by International Emmy winner Gjermund Stenberg Eriksen (‘Mammon’) and stars Nordic and international talents Ine Marie Wilmann (‘Sonja: The White Swan’), Pål Sverre Hagen (‘Kon-Tiki’) […]

November 4, 2022

Mobile service revenues boost Telenor Q3

Telenor, the Norwegian multinational telco, has reported Q3 revenues were NOK 28.4 billion (€2.75bn), an increase of NOK 1 billion compared to the same period last year. Service revenues increased by 2.5 per cent on an organic basis. “We see positive trends for mobile service revenues in the Nordic region, with a growth of 4 […]

October 26, 2022

Viaplay hits 6.4m subs

Viaplay has reported a 78 per cent year-on-year growth in subscriber numbers, with the pay-OTT service reporting a total of 6.4 million subscribers in Q3 2022. Viaplay reported net sales of SEK3,972 million (€360.8m) in the quarter, up from SEK3,054 million in the same period last year. It had a net loss of SEK86 million, […]

October 25, 2022

Rydbeck names Head of International Sales at Clipsource

Nordic media-tech platform Clipsource has appointed Märta Rydbeck as the new Head of International Sales. Rydbeck’s extensive experience in media and technology solutions will help Clipsource expand its media and metadata sharing services across Europe and the US. Rydbeck said: “With the proliferation of content whether through FAST, VOD or linear it’s a challenge for […]

October 18, 2022