What’s Trending partners with GSTV, acTVe, Haystack, ReachTV
December 5, 2023
What’s Trending, a media brand and publisher offering pop culture and trending news, has teamed up with GSTV, acTVe, Haystack News and ReachTV in the next phase of its expansion in digital-out-of-home (DOOH) and free ad-supported streaming TV (FAST TV) distribution.
“We want consumers and our growing community to discover our brand wherever they are,” commented founder Shira Lazar. “What’s Trending has been a pioneer in livestream news and original digital content, attracting early adopters who are passionate about connecting the creator community to mainstream audiences, while bridging the gap between platforms.”
What’s Trending long time partners include GSTV and Reach TV, culminating in recent years into a reach of over 5 million followers cross-platform and over 800 million unique viewers in the OOH (out-of-home) Network.
Sean McCaffrey, President & CEO, GSTV, said: “What’s Trending has been a long time GSTV content partner informing our audiences about the hottest trends in pop culture, food, viral sensations and tech trends. Whether it’s fuel & convenience retailers, cinema, college campuses or airports, What’s Trending can be counted on to provide entertaining and brand-safe video content for advertisers to reach a valuable on-the-go video audience.”
In What’s Trending’s latest partnerships with Haystack News, acTVe and ReachTV, the brand continues to anticipate the needs of audiences, accelerating its distribution output while creating premium and relevant content.
“We welcome What’s Trending as part of our lineup of trusted entertainment news partners,” says Daniel Barreto, CEO of Haystack News. “We’re all about helping people watch the news that matters most to them, however they want it. What’s Trending fills an important part of that strategy, providing engaging content on topics we know our viewers love.”
What’s Trending has also partnered with FAST distributor, acTVe, in order to syndicate a new 10-part half-hour series, as well as additional episodes throughout 2024. “Viewers love pop culture and celebrity news, yet little of it exists in FAST,” acTVe Founder and CEO Geoff Clark says. “As the FAST offerings continue to grow and audiences show their enthusiasm for a diverse array of channels, well-produced, topical, premium content like What’s Trending will find success on the free-to-watch platforms.” “Shira Lazar and What’s Trending truly understand content for the digital age, and how to meet audiences where they are,” says Lynnwood Bibbens, Founder & CEO, ReachTV. “ReachTV is a proud and longstanding partner, and we’re excited for what the future holds.”