Advanced Television

VIDA powers Getty Images/BBC archive

December 6, 2023

Getty Images, the visual content creator and marketplace, in partnership with BBC Studios, the commercial subsidiary of the BBC, has announced the launch of a new platform giving its customers access to BBC archive video and a new search, purchase and download experience.

Designed to intuitively enable end-users to select and order content, the platform, powered by MAM software specialists VIDA Content OS, allows easy access to over 57,000 programmes from the BBC archive which was previously only available offline by a heavily manual process. Customers can now securely search the entire digitised library, view, annotate, clip, share, and download previews for use within projects. Post clearance, the high-resolution masters are available immediately.

Curated collections around upcoming events and commissioning trends support ideation, while the latest Speech to Text tools enable programme makers to ‘transcript search’ all assets, bringing to light previously hidden content from BBC Motion Gallery’s vast archive.

Paul Davis, Vice President of Media and Production EMEA at Getty Images, said: “The VIDA platform is a significant breakthrough in making BBC content more accessible for our customers around the world. Our team is increasingly working as a creative partner, able to assist from ideas stage through production and this platform will considerably enable our efforts in supporting producers to derive successful, returnable shows for the global market.”

Chris Hulse, Head of BBC Motion Gallery at BBC Studios, commented: “Our partnership with Getty Images is focused on getting BBC content into the hands of programme makers around the world. This new platform is a gamechanger for us, surfacing a wealth of previously offline BBC content, now accessible on-demand for the first time ever.”

Symon Roue, Managing Director at VIDA, added: “We’re delighted to power the integration of BBC Motion Gallery and Getty Images. As the archive footage licensing industry grows year over year, customers expect an integrated and efficient supply chain for servicing of catalogue. Accessibility to the clips that matter, using the latest cloud and AI technology, is where Content OS excels.”

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