Advanced Television

GMC joins OKAST Circle as inner partner

December 11, 2023

Global Media Consult, established in 2005, focuses on guiding clients around the world through transformation and disruption in the media industry and navigating them onto a path of innovation and sustainability.

GMC’s key expertise lies in the development of new products and markets, the strategic positioning of businesses for growth, and the identification of niche opportunities and monetization options. With extensive operational experience, the team at GMC offers unparalleled proficiency in identifying future trends, driving business, product, and market development, and adapting strategies to navigate the ever-evolving media landscape.

OKAST Circle, as a customer insight community, aims to provide all value-added resources OKAST customers may need from technology development, consultancy, training, special events, content production, and co-production, lobbying, and any other accompaniment that help OTT platforms and premium FAST channels to strive.

OKAST.TV customers can access two ‘circles’: the ‘inner’ circle, gathering key consultants and industry executives, like GMC, bringing their knowledge and experience; and the ‘outer’ circle, built with Fiverr, proposing a meticulously cherry-picked pool of trusted experts savvy in all skills needed to operate and boost a video business.

With the GMC team of accomplished leaders with vast industry experience, known for their honesty and strategic clarity, this partnership with OKAST underpins the human-centric approach of both businesses that are built on trust, empathy, and loyalty with our clients. Both entities and their leadership fully comprehend the distinct challenges faced by media industry leaders and the role of a consultant and service partner is more than just an assignment: it is about being a partner in the client’s journey to success.

GMC has a proven track record of helping international clients enter new markets; in particular, they helped a couple of clients to establish themselves in the German market as well as assisting businesses from Germany to grow internationally.

Hence, this collaboration showcases how OKAST.TV is committed to providing comprehensive support and resources to its customers, enabling them to excel in the competitive OTT and FAST channels market. In addition, it demonstrates GMC’s dedication and expertise in guiding clients through the complexities of an ever-changing industry landscape- especially when it comes to new market developments and monetization opportunities with OTT and streaming and beyond.

Both companies will leverage resources from the European consortium FAST4EU, and their actions reinforce their roots and commitments in a plural and rich market in Europe.

“We are delighted and honored to be selected as a partner in the Inner Circle of OKAST. It is a sign of the trust, confidence, and expertise that we have built in the market over the years. We are very excited to bring our knowledge and insights to the OKAST clients and assist them on their path to growth,” said Christian Knaebel, Founder & Managing Director, GMC.

“We are thrilled to welcome GMC to our Circle program. Their exceptional team, comprised of industry veterans, will empower our customers to develop their businesses not only in Germany but also well beyond,” added Cédric Monnier, CEO, Co-founder OKAST.

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