Advanced Television

Brightcove integrates Sprinklr

January 17, 2024

Brightcove has added Sprinklr, the unified customer experience management (Unified-CXM) platform, to the Brightcove Marketplace.

This product integration allows Brightcove users to manage and publish their video content across multiple social media channels through Sprinklr, creating a unified, simple workflow.

Brightcove’s research shows that:

  • 93 per cent of B2B buyers say that video is important in building trust in a company’s ability to deliver on its promises
  • 97 per cent of recent video viewers say that they would be more receptive to sales communication from a business after consuming their video content
  • 88 per cent of B2B buyers surveyed have watched videos to learn about a company’s products or services in the last three months

Sprinklr is an enterprise software company used by more than 50 per cent of Fortune 100 companies, many of which use video as a primary marketing medium. As a streaming technology provider, Brightcove says it made sense for the company to unify the workflows to create a more comprehensive solution for its customers that can quickly and easily distribute video to all relevant channels with the tools they already use. Brightcove has also built integrations with other social platforms like Hootsuite, LinkedIn, Facebook, Instagram and Pinterest.

Categories: Articles, Work flow

Tags: , ,