India: Vh1 launches Vh1 AniNation
January 18, 2024
Vh1, Viacom18’s and India’s international music and English entertainment channel, has announced the launch of Vh1 AniNation – a diversified content segment for anime enthusiasts. Catering to the burgeoning fandom across the nation, Vh1 AniNation will serve as a platform that fuses stunning animation, engaging community discussions, and a curated musical experience, to celebrate the cultural tapestry of Japanese anime.
Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18, commented: “Vh1 has always been a trendsetter when it comes to showcasing emerging pop-culture trends. With Vh1 AniNation, we’re betting on the immense potential of Anime with its compelling storylines, genres, music, and characters – thereby giving our viewers another solid reason to tune into Vh1.”
Vh1 AniNation will offer fans an immersive experience including AniBites, AniPinion, and Ani-Music. AniBites will provide viewers with snackable entertainment with anime cartoons featuring a diverse cast of characters, varied themes and genres, and unique animation styles. To make anime more accessible and foster a sense of community amongst passionate anime fans in India, AniPinion will feature influencers and celebrities discussing opinions and perspectives while reviewing new anime. And Ani-Music will feature a playlist that will shine a spotlight on the genre’s iconic composers, musicians and soundtracks.