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India: JioCinema to stream 10th Celebrity Cricket League

February 2, 2024

JioCinema has announced a partnership with Celebrity Cricket League (CCL) that will se the India streaming platform exclusively live-stream Celebrity Cricket League Season 10.

Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will stream from February 23rd, exclusively on JioCinema.

Launched in 2011, Celebrity Cricket League has evolved to become one of India’s most-watched sport and entertainment event. The previous season of Celebrity Cricket League reached out to over 250 million viewers across India. Comprising eight teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada and Malayalam, CCL Season 10 will bring together over 200 film celebrities.

Ferzad Palia, Business Head, JioCinema, commented: “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”

Vishnu Induri, Founder of Celebrity Cricket League (CCL), added: “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”

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