Ateme enhances personalised ads with Apple spec
February 20, 2024
Ateme, a specialist in video compression, delivery and streaming solutions, has announced the integration of the latest HLS Interstitials specification from Apple into its Server-Side Ad Insertion (SSAI) solution. This development of the Ateme NEA solution for targeted advertising ensures an enhanced viewing experience while enabling content and service providers to increase revenue streams through wider reach and more effective ad targeting.
Implemented initially for a leading content and service provider in Europe, the solution is one of the first SSAI solutions in the market to include support for HLS Interstitials.
“Content and service providers are struggling to find new ways to increase their revenue,” said Ahmed Swidan, Director of Personalised TV at Ateme. ”One way to achieve this is to reach more viewers, on more devices, with the best ad-insertion techniques. The latest HLS Interstitials specification from Apple enables a wider reach, while also introducing advanced functionality for ad-break replacement logic and making the system more resilient. We are thrilled to be among the first vendors to implement this standard, helping the media industry reach its full monetisation potential.”