Advanced Television

Bitcentral’s ViewNexa partners with Argoid AI

February 20, 2024

Bitcentral, the provider of media workflows for broadcast and digital video, has announced its partnership with Argoid AI, a specialist in personalisation technology. Bitcentral’s ViewNexa solution will harness an AI-driven recommendation engine to provide customers with more tailored and engaging viewing experiences that drive business growth and greater monetisation potential.

The partnership combines ViewNexa’s end-to-end OTT capabilities that empower content owners to deliver and monetise broadcast-grade experiences in new ways with Argoid AI’s AI-driven recommendation engine that transforms viewer engagement and captures audience attention. With Argoid AI, ViewNexa customers can customise the viewing experience for their audiences to reduce churn and increase average session times across platforms. Customers can leverage robust OTT streaming and AI capabilities that adapt to individual preferences and habits, eliminating the ‘choice overload’ challenge with an immersive experience that simplifies viewing decisions.

Gokul Muralidharan, co-founder and CEO of Argoid AI, said: “Argoid builds a deep understanding of each customer to auto-deliver the most relevant recommendations. Our recommendation engine is designed to provide hyper-personalised media content and improve audience retention for OTT customers. Partnering with ViewNexa means customers can leverage the power of personalised journeys and a cutting-edge OTT platform that is key for long-term business success.”

Greg Morrow, General Manager, ViewNexa, said: “As OTT increases in popularity and more media firms jump into streaming their content to engage viewers, integrating a smart word driven recommendation engine with AI-based capabilities is key to enabling greater viewer satisfaction. We are delighted to be working closely with Argoid AI and providing our customers with more tools to elevate audience engagement. Customers are benefitting from the ability to efficiently eliminate consumer frustration in finding the right content for the right moment, which is resulting in improved viewing times for their audiences. With Argoid AI, media companies are captivating audience attention and driving business growth like never before.”

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