Brightcove introduces new ‘Publisher Insights’ capabilities
March 7, 2024
Brightcove, the streaming technology company, has launched ‘Publisher Insights’, a new capability within the Media Studio Premium solution. Publisher Insights builds on Brightcove’s Audience Insights to provide real-time analytics specifically for news organisations and other real-time-driven content organisations. The product enables news organisations to quickly identify stories that drive viewer interest and help shape effective audience engagement strategies.
“Publisher Insights is designed to address the needs of content organizations that seek to make better, more timely data-driven decisions. Many publishers rely on real-time data, analytics, and insights to analyse what video content is performing best on their platform,” said Scott Levine, Chief Product Officer at Brightcove. “Building on our Audience Insights solution, we have customised a new product for news, sports, politics, and other publishers to analyse their viewership trends in an instant to optimize their content strategy.”
Publisher Insights provides real-time features that measure engagement drivers, build actionable viewer segmentation reporting, and leverage Brightcove’s Audience Sync integration to synchronise critical metrics with popular MAP and CRM platforms and drive action based on insights. With this new capability, content providers can now access a new ‘Trending Now’ dashboard to analyse viewership and audience metrics.
Publisher Insights is also introducing a new benchmark – ‘Engagement Peaks’, a KPI that outlines the average shelf life (including peaks and drop-offs) of a publisher’s video content to help customers decide the frequency, type, length, and intensity of the content they are publishing to reach new audiences and grow engagement.