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Denuvo by Irdeto unveils TraceMark for Gaming

March 18, 2024

Denuvo by Irdeto, a provider of security solutions for the gaming industry, has announced the launch of its new product, TraceMark for Gaming, during the Game Developers Conference (GDC). This watermarking solution, part of the Irdeto anti-piracy suite and the first of its kind to be tailored specifically for the gaming industry, leverages the core invisible watermark technology trusted by Hollywood studios, sports leagues and pay-TV operators.

TraceMark for Gaming addresses the challenge of content leakage, especially during the sensitive pre-release phase of game development. It introduces a deterrent effect by enabling the precise tracing of leaked content back to its source. This capability aims to make potential leakers think twice, knowing that any unauthorised distribution can be directly linked to them. As a platform-agnostic tool, TraceMark effortlessly integrates into various stages of the game’s lifecycle, providing a consistent layer of protection. Its adaptability ensures that, irrespective of the development phase or platform, TraceMark serves as an effective measure to discourage leaks by holding individuals accountable, thereby contributing to the overall integrity of the content distribution process.

The technology can incorporate both invisible and visible watermarking techniques. This dual approach allows for the embedding of undetectable identifiers directly into the game’s content, ensuring that the original quality of the game remains intact. The ease of integration into existing development workflows makes this an attractive feature for game developers looking to secure their content without compromising on the player’s experience.

TraceMark also features self-service detection portal designed to empower developers and content owners with the ability to independently verify the presence of watermarks in their content. The detection is possible even when subjected to robustness attacks such as changes in luminance, blurring, compression and cropping.

The watermarking technology can also be integrated with Denuvo’s Anti-tamper product, making it a one click solution that will discourage content and game leaks.

“With the launch of TraceMark for Gaming, we are setting a new standard in anti-piracy for the gaming industry. This innovative solution not only marks a significant milestone for Irdeto but also represents a leap forward in protecting the creative and financial investments of game developers worldwide. At Irdeto, we understand the unique challenges faced by the gaming community, and TraceMark is our commitment to ensuring that these valuable assets are safeguarded throughout their lifecycle. We are excited to see the positive impact this will have on the industry,” said Niels Haverkorn, SVP of New Markets, Irdeto.

Categories: Articles, Games, Piracy, Work flow

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