Could AI bring about an increase in personalised live streaming experiences?
April 5, 2024
Live streaming has taken the world by storm over the last decade, and now developers are working on ways to make it even better. Future technology like virtual reality is likely to make it even more immersive, and artificial intelligence could play a role in the rise of personalised live streaming experiences.
Live streaming could be heading for an era in which individual users receive their own tailored offerings, but it will need major online industries to help this concept take off.
Online Casino Industry Has Helped Live Streaming Progress
Facebook may have brought live streaming to the masses, but it was introduced in the online casino industry long before the social media site integrated it. There’s no doubt that gambling sites have helped live streaming grow massively, with it initially being used for roulette online and other classic table games. Now, thanks to the popularity of the format, there are countless new variants like Live Mega Fire Blaze Roulette and Who Wants to be a Millionaire? Live Roulette.
When players log on to play live casino games like these, they are transported to rich and detailed studios with expert live dealers hosting. Over time, new technology has made the camera quality and angles even better, meaning that players have been able to feel a greater sense of immersion.
The live dealers host the games for several players at the same time, and there is sometimes the opportunity to chat to them. However, sometimes countless players from all over the world will be sharing the same dealer at the same time. AI could make this aspect of the live streamed casino game more personalised by providing individual players each with their own virtual dealer.
How Could AI Generate Personalised Live Streaming Experiences?
Even though AI has shown itself to be hugely impressive already, it’s still in its embryonic stages. In the future, it will be able to accomplish incredible things, with the personalisation of entertainment being a likely application. It’s already being used on online casino platforms and other entertainment providers for content recommendations and customisation.
One interesting potential use for AI in live streams is in the creation of interactive and dynamic content. The machine learning system may be able to modify the content of a live stream to make it more engaging for specific viewers. For example, if it detects a drop-off in user engagement, it may prompt the host of the stream to start addressing live questions or to mix things up.
When AI gets to a point at which it can develop digital hosts itself, it may be able to create individualised live streams that talk directly to specific users. This would have to be combined with VR and would result in a highly immersive live-streaming offering. AI is already making bespoke internet experiences possible, and it won’t be long before it can be applied to live streaming more as well. Live streaming developers are constantly working on ways to improve the platform, so it’s reasonable to expect personalised live streams to come to fruition soon.