Advanced Television

NHK Cosmomedia America selects Cleeng’s subscriber retention management suite

April 9, 2024

Cleeng, the video Subscriber Retention Management leader, has announced that NHK Cosmomedia America, a subsidiary of NHK, has chosen Cleeng’s entire portfolio to support its recently launched direct-to-consumer (D2C) streaming service, Jme. Launched on April 1st, Jme is utilising Cleeng’s services and solutions to manage subscribers, increase customer lifetime value and introduce new monetisation techniques. Specifically, Jme is using Cleeng’s Core subscriber management system, Merchant for payment and checkout optimisation, ChurnIQ for churn prediction analytics and Hi5 for AI-enhanced customer care.

Each of these solutions will be on display at The NAB Show in Las Vegas in Cleeng’s booth W3749.

Jme comprises three linear channels featuring high-quality and real-time programming –including live news & sports, drama, variety series, and documentaries – and a SVoD  library curated specifically for the Japanese market in North America. These include:

  • NHK WORLD PREMIUM will feature live content daily direct from Japan in Japanese
  • Jme SELECT, a curated streaming channel of the latest popular programs in Japanese
  • NHK WORLD-JAPAN will feature live news, cultural and education content in English
  • SVoD service will feature a multi-language library of television and movie titles.

“Jme is our next generation video service in North America, now going directly to consumers with an even more abundant selection, both live and on-demand. We knew we needed a proven partner who would rise to the occasion – and Cleeng was it,” said Hiroyasu Minagi, President & CEO, NHK Cosmomedia America. “The Cleeng team demonstrated early on that they understood not just retention management, but how to leverage analytics for a fuller view of a subscriber, which will ultimately help us better serve them. With Cleeng working in concert with our other technology partners including Accedo, Edg,io and Vimond, we’re confident we’re primed for growth and superior customer service within our target markets.”

Cleeng’s portfolio, the broadest in the industry, allows service providers to act fast and scale without breaking the bank. In addition to its ChurnIQ tool delivering 95 per cent churn prediction accuracy, Cleeng customers typically:

  • Reduce churn rates by 30 per cent in three months,
  • Increase revenues by 15 per cent with Core,
  • Can retain 25 per cent of at-risk customers through AI churn prediction, and
  • Cut their operational support costs by up to 80 per cent.

“Global innovators like NHK Cosmomedia America are constantly seeking to expand lifetime customer value and improve business models, all while controlling costs,” said Gilles Domartini, CEO and Founder, Cleeng. “Our platform capitalises on the efficiencies and flexibility of SaaS to help customers maximise their revenue potential. We’re honored to support the Jme launch by delivering high-quality services with optimal cost control so they’re assured they have the tools they need to thrive in our ever-changing business environment.”

Cleeng’s flexible Subscriber Management System, designed for the media and entertainment industry, features tools that enhance customer acquisition strategy, boost customer retention rates and deliver increased revenue including Seasonal and Gift Subscriptions, among others. Its Merchant tool optimises checkout and manages tax processes, an attribute of particular interest to the Jme team. ChurnIQ predicts and helps prevent subscriber churn with the industry’s only data lake that ingests both subscriber data and third party data for decision-making which contributes to its 95 per cent churn prediction accuracy rate. Rounding out Cleeng’s portfolio is its Hi5 customer care team across 100 countries supporting 29 languages around the clock.

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