WrestleMania XL “most successful event” in WWE history
April 9, 2024
By Nik Roseveare
WWE, part of TKO Group Holdings, has reported that WrestleMania XL, which took place at Lincoln Financial Field in Philadelphia on April 6th and 7th. became the “most-successful and highest-grossing event in company history”. Highlights from the PLE include:
- GATE: WrestleMania XL broke the previous record set by WrestleMania 39 by 78 per cent, with 145,298 in attendance over two nights. The event drew fans from all 50 states and 64 countries worldwide.
- VIEWERSHIP: WrestleMania XL viewership was up 41 per cent across both nights versus last year’s record-setting audience.
- SPONSORSHIP: WrestleMania XL featured the first-ever ring mat sponsorship with Prime Hydration.
- FAN EVENT: WWE World at WrestleMania, in partnership with Fanatics Events, is now the highest-grossing and most-attended fan event in company history.
- SOCIAL: WrestleMania XL became the most socially viewed WrestleMania of all-time, with over 660 million views consumed over the two days. WWE’s YouTube channel saw its most-viewed day in channel history on WrestleMania XL Sunday with more than 67 million views in 24 hours.
- SMACKDOWN: Friday Night SmackDown at Wells Fargo Center on April 5th drew the largest gate in SmackDown history.
- RAW: Monday Night Raw at Wells Fargo Center on April 8th drew the largest gate in Raw history.
- NXT: Stand & Deliver on April 6th was the most-attended NXT event ever with 16,545 in attendance at Wells Fargo Center.
The record-breaking event was highlighted by the highly anticipated in-ring return of Dwayne ‘The Rock’ Johnson, and ‘The American Nightmare; Cody Rhodes’ triumphant victory over Roman Reigns. Other notable matches saw Sami Zayn beating GUNTHER for the Intercontinental Title, Jey Uso defeating his brother Jimmy Uso, and Bayley pinning Iyo Sky for the WWE Women’s Championship, and Logan Paul successfully defending his United States Championship against Randy Orton and Kevin Owens in a triple threat match.
Celebrities at the event included Vanessa Hudgens, Jake Paul, Gabriel Iglesias, Michael Rubin, Mark Kerr, Drew Barrymore, Snoop Dogg, George Kittle and many more.
The event was touted as the beginning of ‘the Paul Levesque era’, with Levesque, AKA Triple H, now recognised as WWE’s chief content officer and head of creative.