Advanced Television

2G Digital Post. XL8 provide Advanced Hybrid AI media services

April 11, 2024

In advance of the 2024 NAB Show, 2G Digital Post, a specialist in media services, localisation and content quality control, announces their partnership with XL8, a player in AI-powered machine translation & AI localisation tools, designed and built from the ground up for the Media & Entertainment (M&E) industry.

Combining 2G Digital’s captioning, localisation and content optimisation services offering with XL8’s proprietary AI technology will provide the M&E industry a new way to solve challenging economic demands, without sacrificing quality or accuracy, and giving content owners and distributors more opportunities for growth and scalability. This streamlined AI/Human QC solution brings to market a hybrid captioning and localisation solution that builds upon each other’s strengths and is designed to empower content owners’ profitability. Additionally, it creates enhanced volume scalability through improved turnaround speed along with high accuracy rates, opening the door to better monetise content libraries and current regional audience programming demands worldwide.

With the rapid adoption of FAST (Free Advertising Supported Television) over the last few years, today’s media market has created an overriding need to provide cost-effective solutions in localisation with accelerated turnaround times to an ever-expanding global content market. Movie Studios, Broadcasters, and Independent Content Rights holders maintain massive catalogs of content that stand ready to be monetised in the Streaming TV world. Until now, barriers such as high cost, slow turn-around, and insufficient quality/low accuracy prevented much of this content from profitable monetisation. Lowering the costs of localisation, and barriers to entry, will expand markets and consumer choices. Says XL8’s CRO, Josh Pine, “We’ve never looked at XL8’s AI technology taking away anyone’s jobs. In fact, just the opposite. We’ve always envisioned a world where our AI technology creates tremendous efficiencies for Language Service Providers and helps them future-proof their business in the AI era. Having 2G Digital Post as a partner who embraces and integrates our powerful AI technology into their legacy, high-quality, human workflow provides a best-of-both-worlds solution.”

For over 30 years, 2G Digital Post has provided best-of-breed services in media and entertainment content fulfillment. 2G Digital’s President of corporate growth and advancement, Allan McLennan says “XL8 has cracked the code by providing extremely high colloquial accuracy rates across the majority of the world’s top spoken language pairs. By being able to offer a new, time-efficient translation aspect into our execution, our team can concentrate on adding the optimal amount of human touch to bring the final delivered product up to the quality standards our clients expect. We are listening to our clients who want to explore a more cost-effective localisation product for their catalog, streaming, and FAST-bound content, while working with them to achieve their economic goals realized through this new streamlined workflow. 2G Digital Post, powered by XL8’s AI, allows us to do just that.”

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