Aerial Direct, the business telecoms provider, has announced its complete data restructure and digital transformation in a move to enhance its strategic decision making and customer service. Aerial Direct faced an issue that is commonplace among telecoms businesses. The company held data across disparate systems, making it difficult to see a clear view of their […]
Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]
Michelle Donelan, appointed as Secretary of State for Digital, Culture, Media and Sport (DCMS) in outgoing UK Prime Minister Liz Truss’s first Cabinet, is to carry on in the role under new Prime Minister Rishi Sunak. Unlike some of her predecessors in the role, Donelan has relevant professional experience. Before going into politics, she worked […]
The Digital, Culture, Media and Sport Committee of the UK’s House of Commons has published a Special Report on the failure of the former Secretary of State Nadine Dorries MP to reconsider evidence she provided on her participation in the Channel 4 documentary Tower Block of Commons. Giving evidence to the Committee in May 2022 […]
Members of the UK House of Commons Digital, Culture, Media and Sport Committee are to investigate the dangers posed by hostile and criminal actors to connected technology, a branch which ranges from virtual assistants, smart appliances and wearable devices to smart homes and cities. Despite being used in homes, cities, businesses, and hospitals, research has […]
Michelle Donelan, the newly-appointed Secretary of State for Digital, Culture, Media and Sport (DCMS) has declared herself to be “absolutely over the moon” about her new role. In a Facebook post, she said that she had sat with [Prime Minister] Liz Truss in Cabinet for the last 10 months and that she shared Donelan’s priorities […]
Sky has announced a new goal to tackle digital inequality and provide support to a quarter of a million digitally excluded people through a new £10 million (€11.9m) fund. The new programme – Sky Up – aims to support people to succeed in a digital age, ensuring that those who are most at risk of […]
Cinedigm, a streaming technology and entertainment company, has closed the acquisition of Digital Media Rights (DMR), a specialty streaming, advertising, and content distribution company. The acquisition closed on March 28th with a purchase price of $16.4 million (€14.7m), payable in instalments. The company paid the first payment of $8 million in cash at closing, which […]
Julian Knight, Chair of the UK House of Commons Digital, Culture, Media and Sport Committee, has criticised the extension to the deadline for applications for the post of Chair of broadcast and comms regulator Ofcom. “The search for the next Chair of Ofcom goes on in a recruitment process that would put a reality TV […]
Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]