ITV turns hot coral in a new partnership with Monzo
May 20, 2024
In a new creative partnership, ITV and UK digital bank Monzo have teamed up to help Monzo in its mission to paint the UK hot coral. Taking over key moments across the schedule, ITV gets turned hot coral in unmissable ways.
Launched on May 12th in Britain’s Got Talent, the new brand ad was teased across the day as ITV switched from blue to Monzo’s trademark colour to create anticipation for its new 60” brand ad. Three teaser ads appeared across ITV and STV with a bespoke Proudly Presents ad introducing the new Money Never Felt like Monzo advert.
Phase 2 of the campaign kicks off tonight with contextual ads starring Joel Dommett and later in the campaign with Mark Pougatch, themed to some of the key genres on ITV – Game shows, Entertainment and Sport.
Illustrating the message that Money really does feel better on Monzo, in the first clip Joel is seen in the role of a presenter on a quiz show. A contestant is anxious and stressed before things change and she starts to celebrate while Joel drops to do the worm dance move – showing the difference between feelings associated with money and those associated with Monzo.
Alongside these, ITV will be running continuity ads that will play out in shows including The Chase and The Fortune Hotel.
Dommett said: “I’m delighted to be a part of this campaign with ITV and Monzo and they have been a joy to work with. We had loads of fun creating two pretend TV shows to demonstrate that Money Never Felt Like Monzo feeling! Hot coral is my new favourite colour and I will be painting the downstairs loo in it immediately.”
AJ Coyne, Monzo’s VP of Marketing, said: “It’s an epic moment for Monzo as we launch our new brand platform, Money Never Felt Like Monzo, with our first ATL campaign in five years. Across the country, money evokes a variety of feelings, usually stress, anxiety, avoidance, however our customers tell us that on Monzo money feels different, so much so that they’re seven times more likely to use the word ‘love’ when describing us than any other bank. So we are delighted to be painting the UK hot coral and celebrating the fact that money really does feel better on Monzo and look forward to inviting the rest of the UK to join our community of over 9 million users in our hot coral movement.”
Jason Spencer, Business Development Director at ITV, added: “We are thrilled to be partnering with Monzo as they move to engage a broader audience. Their innovative approach working with ITV across BE Studio will enable them to get closer to some of the nation’s biggest cultural TV moments as well as bringing to life their “Money Never Felt Like Monzo” message in a unique ITV way.”