Viacom launches Comedy Central in France
October 2, 2018
Viacom Southern and Western Europe, Middle East and Africa has announced Comedy Central will launch in France on October 4th. The entertainment channel will be distributed on all telecoms affiliate platforms, including Orange, Free, SFR, Numericable, Bouygues and Videofutur, reaching more than 13 million households.
Comedy Central in France will be available on TVs, PCs, mobiles and tablets, providing real-time access to Comedy Central TV, Comedy Central Replay and Comedy Central Play, the brand’s SVoD offer. Addition OTT distribution will be made available on iTunes and Google Play.
“Comedy as a genre has universal appeal around the world” said Amalia Martinez de Velasco, SVP Entertainment Brands, VIMN Southern & Western Europe, Middle East and Africa, “we have successfully launched the Comedy Central brand in many regions across Europe, Africa and Middle East, and we are now very happy to bring it to French audiences, with its mix of premium and original content. Our focus is on bringing the best of our international production tailored to the tastes of the French audience, not only long form, but also paying particular attention to short form content, since France is one of the most innovative regions in terms of digital content and innovation.”