China: Extreme E on CCTV
April 6, 2021
Electric race series, Extreme E, which made its debut in Saudi Arabia on April 3rd, has announced that China’s CCTV broadcasted the Desert X Prix, and will also air the remaining four X Prixs on its sports platform.
In addition to being aired live on CCTV.com, Extreme E’s race footage is also available on Cbox and New TV, CMG’s apps which allow Chinese audiences to interact between large screen and small screen devices.
Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to have confirmed Extreme E’s broadcast on China’s CCTV.com as well as being available on its state-of-the-art apps, Cbox and New TV – these are hugely exciting technologies that will bring an even greater audience to our championship. One of the missions of Extreme E is to highlight climate issues and encourage change and we can only do that by reaching as many viewers as possible. In addition, I’m confident that CCTV’s sport loving viewers will be thrilled by our innovative race format whilst at the same time, be fascinated to learn the stories behind the series.”