Congressman Mike Doyle (Dem), and the leader of the US House Telecom Panel, is drafting a Bill that would see US satellite operators sell spectrum in stages over the next 10 years, with an initial spectrum sale scheduled for September 2022, and subsequent releases of bandwidth in 2029, accordng to Bloomberg A note to clients […]
Insights from marketing technology company, 4C Insights, reveal that Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer in the top ten. Rank Advertiser Ad Minutes 1 Nissan 104 2 Qatar Airways 43 3 bet365 […]
US pay-radio operator SiriusXM says it is upgrading its streaming service with new audio channels, greater personalisation from Pandora and expanded video offerings. Additionally, the streaming service is available to 30 million subscribers “beyond the car”. SiriusXM says its ‘Select’ subscribers now join SiriusXM All Access, SiriusXM Essential Streaming and SiriusXM Premier Streaming subscribers with […]
A study from Strategy Analytics and its in-vehicle UX (User Experience) division says that “yesterday’s” in-car CD players, and then high-quality radio, which were “must haves” for drivers are now being replaced by streamed radio. “Although AM/FM radio remains a “must-have,” digital media has caught up with or surpassed it among certain key car-buying segments. […]
Quibi, the short form video platform, has announced that WWE will be creating original content for its soon-to-launch service. Stephanie McMahon, the Chief Brand Officer at WWE, will host a new show entitled Fight Like a Girl. Each episode will pair a WWE Superstar with a young woman struggling with a personal issue that has […]
Groovy Gecko, the live streaming specialist, has helped launch the new Facebook Questions Card for Facebook Live. Using the new technology, Groovy Gecko streamed a live interview with US band, The Lumineers, in London’s Union Chapel. Viewers watching on Facebook were able to use the live questions card, overlaid on the live stream to submit questions, […]
Tremor Video, the programmatic video platform, has combined its capabilities with YuMe by RhythmOne, a specialist in Advanced TV solutions. The new integrated company aims to provide advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with cutting-edge Connected TV (CTV) […]
Sky News has appointed Hannah Thomas-Peter as the news organisation’s first dedicated Climate Change Correspondent. Sky News says the creation of the new role solely focused on climate change demonstrates its commitment to the topic. Thomas-Peter will leave her role as US Correspondent but will remain based in New York for this newly-created global position. […]
As Stranger Things fever – a genuine epidemic – continues to sweep the globe on the back of its wildly successful third season that launched on Netflix last week, the show has teamed with Coca-Cola for a pop-up arcade experience, which is open now in Shoreditch, London. The arcade accurately and wonderfully creates the illusion […]
Canal Plus has announced a near-20 per cent cutting of its workforce, and about 500 jobs. Given France’s tough employment regulations this is a major decision for the pay-TV broadcaster. However, a report suggests there might well be more cost saving to come across Vivendi’s media interests. Deutsche Bank, amidst its own employee cutbacks (18,000 […]