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FreeWheel reveals European Video Measurement Matrix

The FreeWheel Council for Premium Video Europe (FWCE) has released the European Video Measurement Matrix, which provides a unique overview of audience and verification metrics for the premium video industry.…

ZEEL profits up 28.5%

ZEEL profits up 28.5%

India’s giant TV broadcaster Zee Entertainment Enterprises Ltd (ZEEL) reported 3-months net profit (to December 31st) were up an impressive 28.5 per cent, helped by an uplift in ad-revenues of…

Israel embarks on satellite rescue missions

An Israeli start-up has reportedly signed a $100 million agreement “with a major regional communications satellite operator” to send up ‘space tug’ craft that will attach themselves to an aging…

Study: Creative asset workflow lags behind innovations

Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, has released a comprehensive new report illuminating just how cumbersome and inefficient it…

Tootle receives Channel 4 investment

Tootle has announced a seven-figure investment from Channel 4’s Commercial Growth Fund, striking an airtime-for-equity arrangement with the car-selling platform. As part of the investment, Tootle will be able to…

Premier League rights auction imminent

Premier League rights auction imminent

The first domestic bids for the English Premier League football auction are scheduled to be tabled on February 8th, according to a report from equity analysts at Berenberg Bank. The…

Deloitte: Young adult TV viewing in decline

According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to…

YouTube tightens ad and compliance rules

YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips…

Nielsen measurement for YouTube UK app

Nielsen measurement for YouTube UK app

Nielsen ​​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of…

Canal+, M6 strengthen channels deal

France’s Canal+ Group and the M6 ​​Group have agreed a global partnership for M6 ​​content in Canal+ packages. Canal subscribers will be able to continue to have access to the…