The Advertising Research Foundation (ARF) has begun the process of mapping the current landscape of attention measurement providers to create an Attention Atlas as part of the ARF Attention Validation Initiative. The ARF Attention Validation Initiative is an empirically-based evaluation of the rapidly developing marketing for attention measurement and prediction that is being conducted in […]
The DVB Steering Board, at its recent meeting in Geneva, approved the publication of two DVB BlueBooks related to adaptive streaming over IP multicast. BlueBook A176r3 is an update of the DVB-MABR specification itself, while BlueBook A181r1 is an update of the implementation guidelines for the specification. The latest version of the DVB-MABR specification addresses […]
Smarter Customer Premises Equipment (CPE) that drives an à la carte and differentiated service offering at the touch of a button will be essential for operators to secure new revenue opportunities and reverse declining ARPU, suggests Broadband Forum Managing Director Ken Ko. With traditional revenue streams, such as fixed voice and IPTV, decreasing, Ko is […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has published version 2.0.4 of its core specification. The three main highlights of the new version are the integration with voice assistants, with accessibility […]
Antonio Arcidiacono, Director of Technology & Innovation at the European Broadcasting Union (EBU) has suggested that broadcasters use both broadcast and online technologies in a sustainable and smart way to ensure that Public Service Media (PSM) organisations keep control over future distribution in their own hands. Writing in the EBU’s tech-i magazine, Arcidiacono says that […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has launched DV Campaign Automator for Google Campaign Manager 360, describing it as a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder […]
The British Board of Film Classification (BBFC) has signed an agreement to enable Prime Video to build on its existing Trust & Safety tools, in order to move towards the in-house production of BBFC age ratings that are in line with the BBFC’s Classification Guidelines. This marks an important next step in the BBFC’s long-standing […]
UK broadcast regulator Ofcom has found the Mark Steyn programme, which aired on GB News on April 21st, 2022, in breach of its broadcasting rules. Ofcom says it has been consistently clear that, under its rules, broadcasters are free to transmit programmes which may be considered controversial and challenging, or which question statistics or other […]
Mobile industry trade body the GSMA has unveiled a new industry-wide initiative called GSMA Open Gateway, a framework of universal network Application Programmable Interfaces (APIs), designed to provide universal access to operator networks for developers. Launched with the support of 21 mobile network operators, the GSMA says the move represents a paradigm shift in the […]
Infuse Video has joined the Streaming Video Technology Alliance (SVTA), a global technical association developing solutions to address critical technical challenges in delivering a high-quality video experience at scale. “We are excited to be joining the SVTA, a group of companies shaping the future of video. We are looking forward to gaining from the Alliance’s […]