A study from Juniper Research has found that the number of consumer mixed reality app installs will reach 10 billion by 2024; rising from 3 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real world through a smartphone, tablet or smart glasses. The research, Consumer Mixed Reality: Emerging Opportunities, Vendor […]
A survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, asked respondents to list […]
On November 9th and 10th, millions of eSports fans will be focused on ESL’s Intel Extreme Masters in Beijing, China where 8 of the world’s best CS:GO teams will battle for big prizes and glory. Supersphere, the immersive content company, has been selected as the production partner for Oculus and ESL to bring eSports broadcast […]
To mark the launch of season two of Sky original drama Britannia, fans can now get closer to the show’s psychedelic world with the launch of Britannia VR: Out of Your Mind, Sky VR Studio’s new experience – which is available on SteamVR and coming soon to the Oculus store. Britannia VR: Out of Your […]
Despite early stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR start-up valuations are now at $45 billion (€40.5bn) globally (over $67 billion including non-pure play AR/VR start-ups discussed below). More than $8 billion of this figure has been returned to investors through M&A already, with the […]
Holographic television has – supposedly – been “on the horizon” for many years. Now a UK software business, VividQ says it has a complete solution for holographic display. The Cambridge-based company is linking with Taiwan-based Himax Technologies, to create real-time 3D software that enables integration according to a report by Display Daily, and the companies […]
A study from Juniper Research finds that the global value of the mobile mixed reality market will exceed $43 billion (€ 38.6bn) by 2024, rising from $8 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real word through a smartphone, tablet or smart glasses. The new research identified
Consumer spending on technology is forecast to reach $1.69 trillion (€1.53tn) in 2019, an increase of 5.3 per cent over 2018. According to the latest Worldwide Semiannual Connected Consumer Spending Guide from International Data Corporation (IDC), consumer purchases of traditional and emerging technologies will remain strong over the 2019-2023 forecast period, reaching $2.06 trillion in […]
Jaunt XR has announced that Verizon has acquired its software, technology, and certain other assets for an undisclosed amount. Jaunt XR is a specialist in the immersive industry with a focus on the scalable creation and distribution of volumetric video of humans. “We are thrilled with Verizon’s acquisition of Jaunt’s technology,” said Mitzi Reaugh, President […]
Facebook has unveiled Horizon, a new social VR world coming to Oculus Quest and the Rift Platform in 2020. The social media giant said the project is “ a culmination of what we’ve learned so far about virtual spaces and communities, [and] the first step into an ever-expanding world of connection and exploration where anything […]