As on-demand video services such as Netflix and Amazon spend heavily to try and attract subscriptions, the latest official figures show that 88 per cent of TV in the UK continues to be watched live, as it is broadcast. And new research by IpsosMediaCT for Thinkbox has revealed the reasons why people choose live TV. […]
Findings from market research and business strategy services firm IE Market Research (IEMR) suggest that the connected home entertainment devices market is set for significant growth, with the Smart TV segment experiencing considerable growth in markets globally, increasing at a CAGR of 22.5 per cent.
Premium entertainment network EPIX is launching its EPIX app on Google Chromecast, the latest step in its continued leadership in the expansion of TV Everywhere. EPIX was the first premium network to launch on XBOX 360, PlayStation, iOS, Android tablets, Windows 8.1 and Roku players. Authenticated subscribers will have streaming access to EPIX’s unmatched, on-demand […]
Mobile analytics firm Flurry, owned by Yahoo, has found that time spent on mobile devices grew in the US by 9.3 per cent – from 2 hours and 42 minutes to 2 hours and 57 minutes – in the past nine months. That is almost 3 hours per day spent on mobile devices by the […]
Research from Discovery Networks and the Future Foundation has revealed the power and resilience of television advertising with audiences in Central Eastern Europe, Middle East and Africa (CEEMEA), in a period which has seen a surge in ownership of connected devices, a rapid increase in time spent online and a trend towards multi-screen viewing across […]
Channel 4 Sales has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets, suggesting it is the first UK broadcaster to offer mobile supported interactive video ads for video on-demand (VOD) to the market. Agencies and advertisers who choose Ad Link, Ad Extend, Ad Bloom and Ad Shop will […]
People will watch TV and video content on more and more devices as TV Everywhere takes off. For the 51 countries covered in Digital TV Research’s Multiscreen TV & Video Forecasts report, the gross number of viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020. Simon Murray, report author, said:
Research from Parks Associates highlights the financial and business opportunities in the expanding markets for pay-TV and OTT services, digital content, cloud solutions, and connected consumer electronics (CE). The research firm reports 64 per cent of US broadband households have an Internet-connected CE and 55 per cent have an OTT service subscription, an area poised […]
Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported
According to Stuart Schneiderman, Consumer Insights and Measurement, Viacom Media Networks, while still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. Writing in the company blog, Schneiderman notes that the TV Everywhere experience is defined as watching full-length TV […]